If you want to learn more about finding your niche as a Personal Trainer or Health Coach, read this post. When you are genuine with your clients, they feel like they can relate to you and see that you have overcome some of the same obstacles as they have, and they are more likely to trust in you to help them reach their goals. How do you identify? What have been some of your struggles with fitness and health in the past? What did you wish you knew that would have helped you lead a fit and healthy life? If you aren’t sure what you want your niche to be, look inwards. Ultimately, when you choose the method or methods you want to take on, you should be aware of why you are choosing it-what is going to be the added value you offer to your niche? Do you want to offer free-weight training? A functional fitness program? Do you want to specialize in CrossFit or TRX? Choosing Specific MethodsĪs you know, there are dozens of exercise methodologies and programs for achieving different goals.
If you offer services to senior citizens, you will want to choose training options that are low-impact and that help to recuperate muscle mass, since older adults experience sarcopenia. If you live in a suburban or rural area and want to train multiple people at once or are not interested in traveling to clients’ homes, you may want to choose to train clients in a gym, community center, park center, or online. When thinking about where you want to offer your personal training services, consider the geography of your city or town and any specific limitations you might have.įor example, if you are interested in training your clients in their homes, consider whether you will only accept clients within a particular area or who live in a particular apartment complex and if you have a way to move from place to place efficiently.
Will you carry out all of the personal training, or will you have partners or employees?.What type of Personal Trainer Certification will you choose?.Do you have some area of expertise due to experience or interest (e.g., in-home training, weight loss, weight gain, functional training)?.Do you want to serve a specific group of people (e.g., seniors, young athletes)?.Where are you going to carry out your personal training business?.To help you decide who and what you want your business to focus on, you can begin answering these questions: Each “ persona” is a world of its own, so the clients you chose to serve will determine what sort of training you are going to provide. You may want to focus on providing training to high-level athletes, people who want to lose weight, or senior citizens. There are several ways you can define your niche. What kind of training are you going to provide and what type of clientele are you going to serve? Here, we’ve compiled twelve up-to-date proven tips for starting a personal trainer business. This increased opportunity is accompanied by a huge influx of new personal trainers into the industry, which means increased competition.
Even if you’ve been a personal trainer for some time, the personal trainer terrain is constantly changing, and what worked five years ago may no longer be effective today. Awareness of the benefits of personal training has been expanding for over a decade, as is the client market. If you are entering the profession of personal training, it is a time of growth and opportunity. With over twenty years in the business, AFPA has a long history of certifying personal trainers and equipping them with the know-how to start and build up their own businesses. One of the keys to success when it comes to starting a personal training business is following tried and true advice from the experts. Newly-certified personal trainers or personal trainers who want to revamp their business have multiple challenges and opportunities ahead of them.
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